Raul Perez of RP Insights to present on the state of agile market research in the healthcare industry at the Intellus Institute
RP Insights announces that Raul Perez, PhD, will lead a presentation on agile market research as applied in healthcare at the 2024 Intellus Institute.
RP Insights brings agile methodology to Lupus market research with Lupus Agile 10-10
RP Insights announces the launch of Lupus 10-10, an expedited, flexible insights gathering service based on interviews with SLE patients and specialists.
Psychological Dimensions of Medical Devices Intended for Patient Use
Medical devices are associated with important psychological benefits and requirements that impinge on motivation and acceptability. Fifteen factors were identified in a short literature review.
Transcripts or Notes: Are both data capture methods acceptable in qualitative research?
Is it acceptable to use notes rather than transcripts when conducting qualitative research analysis? A short literature review helps answer this question.
Digital Experience of Ordering New Glucose Meter in the U.S.
Ordering a glucose meter can be a positive, information-adequate experience in the U.S. However, a significant portion of brands could provide more information and consider the needs of specific segments.
Trends in Market Research Recruitment and Respondent Inclusion
There is risk that technology use in recruitment could lead to less diverse samples. There are easy ways to mitigate this risk.
Adherence Tools and the Role of Market Researchers
Market researchers have a role to play in identifying tools that promote treatment adherence.
Qualitative and Quantitative Research: A New Delineation
Qualitative and quantitative research outputs may become undistinguishable from each other over time.
Availability of Care Today: Why This Matters to Market Researchers
Access to care is a contextual factor impinging on patient experience. Thus, it should be explored more often than not.