We help healthcare clients understand the treatment and condition management experience of lupus patients
In the lupus treatment area, our recent work has focused on psychosocial aspects of SLE management. We have experience with other rare diseases and rheumatological conditions. We have conducted studies to identify preferences along the treatment journey.
Studies to understand the points of view of patients, HCPs, caregivers, and other stakeholders. We identify opportunities and connect the dots.
Idea generation workshops and validation research focused on creating a playbook of patient and HCP resources.
Fit-for-purpose mapping of steps, touchpoints, needs, challenges, and desired patient care experiences.
Device selection, evaluation and messaging studies focused on user experience.
Tactics benchmarking and brand opinion studies within a drug class or therapeutic area.
Evaluation and gap analysis of patient support resources followed by tactics development.
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